ekolife is a Smurfit Kappa initiative. Our company is curious, creative and responsible, and our cardboard is renewable, recyclable and biodegradable. So, we think cardboard products can offer a realistic alternative to the mostly plastic ones that dominate the toy market today.  

We know the material has a unique combination of characteristics – it's strong, lightweight, printable, can be decorated and ultimately, it is 100% recyclable. The consistent starting point for our design process is to try to match the 'useful life of a product' to the 'actual life of the materials' used to make that product.